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Change is gaining momentum. From breaking cultural barriers to rethinking recruitment, industry leaders are stepping up to drive progress. Inspiring women from the sector shared their experiences and insights during our recent webinar.
Americas | Washington DC

Driving North America: Getting more women into road transport

12 Feb 2025 · People

Change is gaining momentum. From breaking cultural barriers to rethinking recruitment, industry leaders are stepping up to drive progress. Inspiring women from the sector shared their experiences and insights during our recent webinar.

Women remain significantly underrepresented in the commercial road transport sector. While participation rates in the US and Canada are above the global average, they still fall short of the overall economy. In Mexico, the numbers are even lower.

This challenge of increasing women’s representation in road transport is not new. Over the years, IRU and its members have been conducting research, launching programmes, and advocating for action. Yet progress has been slow. What can be done to accelerate change?

Accelerating change

IRU recently brought together key voices from the sector in a webinar to explore ways to boost female participation in North American road transport. Inspiring women shared their insights on how to break barriers and drive change at an IRU North American Transportation Forum (NATF) webinar.

Iro Doumani, IRU’s Goods Transport Council President, and one of the organisation’s two female vice presidents, opened the webinar by addressing the challenges ahead. “Attracting more women into the transport workforce is one of the biggest challenges – not only in the Americas but globally.”

She went on to share her personal journey, shaped by resilience and determination. “I know firsthand the challenges that women face. But I also know that it is possible to overcome them. Women bring unique perspectives, innovation and new dynamics. I strongly believe that diversity is not just beneficial; it’s essential.”

A broader context

Alejandra Cruz Ross, Transport Specialist at the International Labour Organization (ILO), then provided an overview of the global regulatory framework.

“We wouldn’t be here discussing United Nations efforts to accelerate gender equality in the road transport sector if it weren’t for the pioneering work of Eleanor Roosevelt, who championed the Universal Declaration of Human Rights and led the UN Commission on the Status of Women. Without this work, many of the changes we’ve witnessed in gender equality, or even the ones we read about today, simply wouldn’t have happened.”

She explained how, from a regulatory standpoint, efforts have evolved from a focus on the protection of women to advocating for full equality. “In the past, women were restricted from acquiring property, managing businesses, or even driving trucks. But today, significant progress has been made.”

However, Alejandra Cruz Ross pointed out that there is still a long way to go. One of ILO’s key goals remains fully integrating women into the workforce with equal rights and responsibilities.

She also highlighted the ILO’s 2019 guidelines, which promote decent work and road safety in the transport sector. These guidelines offer a gender lens to examine the barriers women face when entering or remaining in the sector.

Alejandra slides 2

Inspiring change

Next, Baylor Trucking President Cari Baylor, whose family has been in the trucking business for 80 years, shared her personal experiences in the industry, illustrating its positive evolution over the years.

“When I first started attending events, I was often the only female in the room. When I say, ‘the only female’, I mean one of 700 or one of 1,100.” Today, however, she sees the trucking industry as much more open, vibrant and welcoming to women.

Cari Baylor also emphasised the importance of engaging young women early on to demonstrate the full range of career opportunities.

“We start reaching out as early as sixth grade. In our presentations, we teach safe driving techniques, but we also showcase the fantastic and rewarding careers in the transport industry.”

Cari Baylor shared an example of how her company helped deliver Taylor Swift merchandise across the US in one day. While this task presented logistical challenges, it provided a powerful lesson for young girls on the value of trucking beyond simply driving. 

“Explaining to these girls that they could be part of this important effort – coordinating deliveries of Taylor Swift merchandise – really resonated with them.”

Cari slides 1

Cultural change

Elena Robles, General Counsel and Government Affairs at Estafeta Mexicana, provided a perspective from Mexico, emphasising the need for legal and cultural adjustments to support women’s participation in the road transport sector. 

“To increase the participation and role of women, we need to adjust labour laws.” I’m brave and determined. When I started working as a lawyer, all the lawyers were men. After witnessing the cultural shift in the legal sector, I decided to enter another male-oriented field, and I have seen significant change over the years. But it's not enough. The culture must keep evolving.”

Elena Robles credited Estafeta’s former CEO with prioritising talent and fostering an environment that actively sought women’s participation. “He made it clear that we must always interview women and identify the most qualified candidates. This isn’t about gender quotas; it’s about cultural change. Mexico now has a female president. I hope that becomes the norm.”

While Elena celebrates this progress, she also recognises that more work remains. “We must ensure that the right conditions are in place for women to thrive. Men and women have different responsibilities, but the culture within companies must change to reflect this understanding.”

Elena slides 2

As these inspiring women have shown, change is happening – but it requires continued commitment, cultural shifts, and policy support. The road ahead is long, but the journey towards true gender equality in transport is well underway.

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For more insights into women in road transport, explore the Women Driving Change report. It features stories, insights and solutions from women who are thriving in the industry.

NATF – in partnership with IRU members ATA (US), CANACAR (Mexico) and CTA (Canada) – brings together industry leaders to address key challenges and opportunities across the region.